January 5, 2023

The MICE Review #4

THANK YOU for this amazing year… We look forward to 2023 !

Each and every experience has been magical, transformative, powerful, beautiful... we have only two words: THANK YOU!

2022 marked its presence with the return of travel, the world expo in Dubaï, over 50 MICE events in our beautiful destinations, a dozen sales blitzes with our incredible representative offices, 3 fam trips = so many moments shared...

Our heart is full. 

Full of memories, encounters and materialization...

At the beginning of this year, we would like to thanks all our clients for their trust they have placed in us without forgetting our amazing team for their energy and commitment.

We wish you a happy new year, all the best for 2023 ❤️


The next year is shaping up to be incredible, and we can’t wait to tell you what’s news for 2023! 🚀


We are creating a dedicated Mice with its own logo and own social media. Stay tuned, we are getting closer to you ! 


We are opening soon a new MICE destination.

Can you guess where?

A clue is in this news…

Our group has already opened this destination but not yet in the MICE sector.

This will happen very soon! Our teams are ready and waiting!

- Has 1 of the 7 Wonders of the World
- Richest country in history (over 5,000 years of history)
- Is one of the oldest civilizations

An ancient poem says that her impetuous and tumultuous river, like our queen, is the source of life!


_ _ _ _ _  

5 letters, did you find the destination?


Let's find out more about him.


Justin, what is your TOP 3 wish list of activities (real or unreal)?

-Wake Board


-Driving fast cars


What is your dream job?

-Manage my own hotel  


Tell us about a funny thing that has happened during your career!

It turns out that during a site inspection with a client, I lost the number plate of my vehicle without realising it, a local guide had found it and contacted me to retrieve it. He lived in a village in the heart of the Wadi Rum desert, I had just finished my site inspection with the client and it was 1am. Near the village to get my number plate I lost the signal and got stuck in the sand in a sandstorm. Luckily the guide found me on his own that night...


If you were a country among our destinations, which one would you be and why?

Difficult to choose! I haven't yet had the opportunity to discover the other countries so I would say Jordan, I found there this family and friendly spirit also present in the country where I grew up in Africa !



New hotels opening :


Jumeirah, Mascate - A serene retreat set between the dramatic Al Hajar mountains and the sparkling Arabian Sea

Nestled between the mountains and the sea, Jumeirah Muscat Bay offers true tranquillity and a great sense of escape from the everyday. A sublime place to disconnect and indulge in days of relaxation on the beach, adventurous hikes in the mountains or moments of diving bliss in the Arabian Sea.

*195 spacious rooms and suites, all with stunning ocean views

*4 conferences rooms 10 to 1000 guests

*5 restaurants


Terra solis by Tomorrowland, Dubai - A unique getaway

Tomorrowland welcomes you to a memorable adventure in the desert! Terra Solis, a brand new desert destination in Dubai. Opening in november 2022 till june 2023 and welcoming people from around the world to a unique glamping experience! A magical oasis, away from all the noise where you live to the rhythm of the sun.

*74 tents - 48 Polaris, 20 Perseid, 6 Orion

*2 restaurants/bars



Rixos Marina Abu Dhabi - Iconic landmark

Rixos Marina Abu Dhabi is an iconic architectural landmark that unites the very best of Arabic and Turkish culture, dining and hospitality. Located in the heart of Abu Dhabi's retail, entertainment and residential hub, Rixos Marina Abu Dhabi is a multifaceted resort presiding over sparkling waters and a sandy shoreline. Rixos Marina Abu Dhabi reflects the versatility of Abu Dhabi as both a cosmopolitan city abounding with enriching experiences and an archipelago with a rich natural and aquatic heritage. Rixos Marina Abu Dhabi seamlessly fuses sophisticated aquatic and arabesque design to tell the story of Abu Dhabi from its ancient seafaring origins to a thriving cosmopolitan city that takes pride in its heritage and ultimate luxury experiences.

*563 rooms

*10 meeting rooms

*6 restaurants, 4 bars


New experiences and exclusive activities :


It is not true that it is impossible to organise humanitarian actions in the UAE.

MAGIC Travels and MICE team have created this activity.

Playing with toys stimulates the imagination and is an essential part of children's learning, well-being and development. Yet for thousands of children, having their own toy is something they can only dream about.

In this high-impact team activity, you will learn more about the lives of the children you are helping and, after a quick lesson in basic sewing techniques, you will use your creativity to make toys for children living in refugee camps or very poor communities.

Course of the activity :

30min: Welcome, ice-breaker activity, brief introduction to the lives of the beneficiary children living in poor communities

1h15: Working together to make penguins by hand.

15min: Reflections on the activity, group photos and conclusion

Requires rental of a plenary room.


Discover the art of chocolate making right here in Dubai. We take you through every detail, from roasting the cocoa beans to hand-wrapping each bar.

Enjoy a gourmet tasting at the chocolate factory with a view of the creation process.

Using granite grinders, the roasted beans are ground for days on end, reducing the size of the molecules to ensure a smooth, creamy blend of chocolate in the final process - without additives or excess milk. The ingredients are of diverse origins and flavours, some belonging to the spice route, which carried goods from Europe to Asia hundreds of years ago.

Take home some of the most unique gifts on offer in Dubai, including handcrafted chocolate statues and generous gift boxes.


An extraordinary journey in one of the most beautiful places in the world: Petra the fabulous!

No one else offers this activity, it's a Magic exclusivity!

Discover one of the 7 wonders of the world, the city of Petra. This will be done between the gigantic red cliffs, its vast sanctuaries and through a rally set up especially for you.

One of the greatest wonders ever built by Man and Nature, Petra is a true jewel that deserves to be appreciated for its true value.
Nothing that has been written about Petra really prepares one for the beauty of this amazing site. It has to be seen to be believed.
Petra is undoubtedly Jordan's most precious jewel and its most popular tourist site. A vast city carved out of stone by the Nabataeans, an ingenious Arab people who settled in Jordan over 2,000 years ago, it was a strategic crossroads at the junction of the silk and spice trade routes, linking China, India and southern Arabia with Egypt, Syria, Greece and Rome.

During your rally, the many challenges that await you all have a common goal. As well as leading you to victory, they will allow you to discover all the nooks and crannies of this jewel and to interact with the local community!

We look forward to seeing you in 2023!


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